In modern world, energy efficiency started to play more and more significant role, being an important part of the competitiveness of a good. In many countries in the world – from USA to China, from India to Australia – energy efficiency labelling had been already implemented. In Russia, with its low level of energy efficiency, such practise was supported by joint efforts of the European Bank for Reconstruction and Development (EBRD) and the Association of European Business (AEB).
Voluntary energy efficient endorsement labeldemonstrates the degree of energy efficiency of a good, which offers consumers the opportunity to make a conscious decision about their purchases. Highly qualified experts, including RuSEFF engineers, withthe support of the Government of Finland, will grant goods with labels according to strict standards. It is expected that this initiative will create certain incentive for producers as well, because energy efficiency will become one of the main criteria while making decision about purchase. Amongotherimportantpositive aspects of implementing action the following ones can be stated:
1. According to the international practise, labelled good will experience a positive impact being accepted as energy efficient in terms of higher purchases;
2. Market share of energy efficient goods will increase in comparison with energy intensive goods;
3. Several environmental benefits will be obtained.
Lindsay Forbes, Director of Industry, Commerce and Agribusiness at the EBRD’s Moscow Resident Office, said: “This is a timely and welcome initiative, and we are grateful to the AEB for joining forces with us, and for the support we have received from the Government of Finland. The new label offers an important opportunity for Russia, since companies investing in modern energy efficient equipment can reduce their costs and improve their competiveness, with significant environmental benefits.”
Frank Schauff, AEB’s CEO, added: “We are proud to participate in this new development aimed at establishing a dedicated labelling scheme to promote energy efficient equipment on the Russian market, and to tap Russia’s full energy efficiency potential.”
Grigory Chorayan, Deputy Director of RuSEFF Program noticed: «This project has an utmost importance and of course EBRD’s initiative is only the first step towards the promotion of energy efficient labelling in Russia. Thereareseveral morestepstobedoneinordertoraisethe awareness of businesses about the advantages of obtaining a label. We will be happy to welcome Russian companies, which will contact us for labelling their products, because the use of labelled good will allow companies to increase their competitiveness due to the reduction of energy intensity of their production. The latter, actually, can be considered as one of the main problems facing by Russian producers. The solution to this can be found in EBRD RuSEFF Program, within which more than 400 projects were financed in 2013 totalling more than 2.5 bln RUB with 500 MWh energy savings (in fuel equivalent). Energy conservation allows to keep natural resources of Russia and let the future generations, our children and grandchildren, live in a prosperous and competitive Russia».
The first type of equipment, which will be covered by such label in Russia, is stationary electric motors. We are happy to inform that RuSEFF engineers will take part in the Labelling Committee.